Everything but the Swimsuit

Everything but the Swimsuit is a four-piece cruise wear collection that can easily adapt to a day around the islands. This collection can easily be mixed and matched to accommodate a busy day with a morning of sightseeing, an afternoon relaxing on the beach, and an evening spent partying with the locals, for example. Everything but the Swimsuit is a comfortable, affordable, adaptable, and fashionable choice for your next holiday getaway!

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Target Market Analysis: 

• Price range: $25 - $30 per piece / per garment

• Age group: Mid 20s - 30s

• Occupation: Destination wedding planner

• Social status: Married or engaged

• Income: About $44,260 per year or $3,262 per wedding

• Urban/Suburban/Rural: Suburban

• House/Apartment: New House

• Geographic Location: South East, USA

• Leisure Time Activities: Reading, baking, DIY projects/crafting

• Lifestyle Segmentation:

  • Traditional - stylish but classic

  • Modern - fashion-aware and style-driven

  • Traditional elements mixed with a modern flair that keep their look fashion
    forward and trendy

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Sample Bio: 

Rosie is a 25-year-old woman who has been working as a destination wedding planner for three years. She makes around $3,400 per wedding, depending on tips. Rosie is recently engaged to her long-time boyfriend and they have been living in their home for just about a year. Their house is located in the suburban city of Clemson, South Carolina. In Rosie’s free time, she loves to try new recipes and find fun crafts to decorate her home with. She also likes to read books and watch movies that go along with them. When it comes to Rosie’s style she likes to mix traditional elements with modern trends to keep her look conservative and trendy at the same time. Functionality and uniqueness are both key factors for Rosie when she’s shopping, which makes this collection perfect for her. Usually, after a wedding, Rosie gets a day or two to explore the area she is in, which means she tries to cram in as much sightseeing as she can in those few days. This collection can easily adapt to Rosie’s jam-packed day and become a suitable outfit for any vacation situation.