Visual Merchandising

A collection of displays that were created for a variety of stores, such as the Banana Republic in Chester NJ, and Luce's Home Furniture & Design in Hackettstown, NJ. Other visual merchandising work conducted includes a project, Hair Affair, where the objectives were as follows. 

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"Develop a product, create a virtual bulletin board and a POP display that will motivate your customer to BUY your product! Your design must be able to:

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1.) Differentiate between symmetrical and asymmetrical balance

2.) Explain the techniques used to achieve emphasis

3.) Explain the importance of proportion

4.) Discuss rhythm and how you accomplished it

5.) How was harmony executed in your board"

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Product Description:

Hair Affair is a company that specializes in creating unique and trendy hair accessories for anyone. This product line category consists of hair sticks which our company has labeled as bâtons de Cheveux. These hair sticks are made using small batches of epoxy resin that are dyed with specialty metallic alcohol inks that offer rich, luxurious, and vibrant colors. Other items are mixed into the epoxy, such as gold flakes and glitter, or placed into the molds, such as fresh flowers before the resin is poured into the mold by hand. The molds are then left to cure for twenty-four to forty-eight hours before they are removed, checked for quality, and then sanded down to the perfect shape. These accessories are the perfect complement to any ensemble and are on trend with the epoxy product movement. They can dress up any outfit, even sweatpants, and sweatshirts. As of now, there are only three options available for purchase. These options include La Fleur which is a wide-winged two-prong stick with fresh lavender and perennial flowers. This hair stick also has copper flakes and a shimmer backing. The second is The Jasmine. This is a single-prong hair stick, that resembles a chopstick and is dyed a metallic purple color with copper flakes mixed throughout. Lastly, is The Lily. This hair stick is two-pronged with a small rounded wing. The stick is dyed a metallic grey color with chunky iridescent glitter mixed throughout.

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Sample Target Market:

Kelly is a twenty-three-year-old freelance virtual assistant who works about twenty hours a week and lives in New York City. She recently graduated from NYU and lives in an apartment with her old college roommates. She knows how to use all social media platforms very well and likes to spend time building up her brand when she is not on the clock. In her free time, Kelly enjoys having her friends over for cocktail-tasting parties and themed dinner parties with her roommates. When Kelly’s not with her friends she likes to try new recipes and share any extra baked goods with her neighbors. Fun day trips to museums or wineries are another pastime Kelly enjoys. She likes it when guys find unique places to go for dates as well. She believes this helps create long-lasting memories. With Kelly’s on-the-go lifestyle, she likes to wear her hair back and out of her face a lot of the time, making Bâtons de Cheveux perfect for her. Whether she is having a casual night with friends or is out on the town creating content, this product fits all of her needs.

In addition to this, more visual merchandising work can be seen under volunteer work at Trinity Thrift Shop.