Beauty Links

Beauty Links is a line of seven items developed for a course in Retailing. This product was modified for a holiday pop-up store project with new prints and holiday advertisements. All product images were created in Adobe Illustrator and Photoshop. 

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Value Proposition:

Keeping you organized with all of your daily needs in one customizable keychain! 

Customers should feel an instant sense of alignment and excitement when receiving their Beauty Links. This product is meant to bring ease to everyday life and help every woman stay on top of her routine while looking cute and trendy at the same time. Having a fun Beauty Links keychain made to fit your specific needs and customized to your style should bring an added sense of balance to your life and help boost your confidence. 

Market Placement:

Beauty Links is a product that will start as being sold only online. Once the product starts to gain popularity it will begin to ‘pop up’ in stores that the company's target market regularly shops at. Stores such as Target and Ulta Beauty will be the first to carry the product in brick and mortar stores. They will offer pre-made keychains with popular charms and specialty prints on them. Ten months after the product is released in Target and Ulta Beauty, Sephora and Nordstrom will start carrying pre-made keychains as well. These two new stores will carry not only bestsellers but also specialty chains created through partnerships with stores. If this proves to be successful then the same will be done with Target and Ulta Beauty in the following six months. While buying this product in stores is convenient and just as good as getting it online, to get a truly customized experience it is best for customers to purchase the product through the Beauty Links website where they can create a keychain made for their specific wants, needs, and style. 

Justification:

This device is not only a charming and playful accessory but also a service that assists in making everyday life easier and more convenient. Once this product is set up to the customers liking it can easily be thrown into a bag or hooked onto a belt, for example, while rushing out the door for the day's events. With sixty-four different charm combinations, two keychain bases, and nine prints/colors to choose from this product is without a doubt a customizable and completely personalized experience. Yes, people are able to go out and buy individual pieces to make their own keychains similar to Beauty Links, but that can get expensive fast. Our product is twenty-five dollars for one base and any three charms, additional charms are an extra five dollars and ninety-eight cents. The creators of Beauty Links have yet to see any product like this on the market and believe this product to be authentic and unique, just like our customers.